CRT-101 · Question #113
Sales raps at Ursa Solar are having difficulty managing deals. The leadership team has asked the administrator to help sales reps prioritize and close more deals. What should the administrator and…
The correct answer is D. Einstein Opportunity Scoring. Einstein Opportunity Scoring uses AI and machine learning to analyze historical CRM data and assign a score (1–99) to open opportunities, helping sales reps identify which deals are most likely to close and prioritize their efforts accordingly. This directly addresses the need…
Question
Sales raps at Ursa Solar are having difficulty managing deals. The leadership team has asked the administrator to help sales reps prioritize and close more deals. What should the administrator and close more deals.
Options
- AEinstein Lead Scoring
- BEinstein Search Personalization
- CEinstein Activity Capture
- DEinstein Opportunity Scoring
How the community answered
(41 responses)- A2% (1)
- B12% (5)
- C5% (2)
- D80% (33)
Explanation
Einstein Opportunity Scoring uses AI and machine learning to analyze historical CRM data and assign a score (1–99) to open opportunities, helping sales reps identify which deals are most likely to close and prioritize their efforts accordingly. This directly addresses the need to manage and close more deals. Option A (Einstein Lead Scoring) applies scoring to Leads, not Opportunities. Option B (Einstein Search Personalization) personalizes search results and is unrelated to deal management. Option C (Einstein Activity Capture) automatically syncs emails and calendar events to Salesforce records but does not score or prioritize deals.
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