Northern Trail Outfitters wants to track ROI for contacts that are key stakeholders for opportunities. The VP of Sales requested that this information be accessible on the opportunity and available…

Campaign Member Roles define a contact's role within a campaign, not their relationship to an opportunity.

The Campaign Member related list on an Opportunity is not a standard Salesforce related list and does not track opportunity stakeholder roles.

Campaign Roles apply to campaign members and are unrelated to contact relationships on opportunities.

Customizing Opportunity Contact Roles allows administrators to define the specific role values (such as Decision Maker or Influencer) that describe a contact's relationship to an opportunity, enabling ROI tracking for key stakeholders.

Adding the Opportunity Contact Role related list to the Opportunity page layout surfaces the contacts and their roles directly on the opportunity record, satisfying both the accessibility and reporting requirements.