A sales rep at Ursa Major Solar has launched a series of networking events. They are hosting one event per month and want to be able to report on campaign ROI by month and series. How should the…

Question

Options

• AAdd different record types for the monthly event types.
• BCreate individual Campaigns that all have the same name.
• CConfigure campaign Member Statuses to record which event members attended.
• DUse Campaign Hierarchy where the monthly events roll up to a parent Campaign

• A
  11% (4)
• B
  3% (1)
• C
  82% (31)
• D
  5% (2)

Explanation

Note: The listed answer is C, but the correct answer for this scenario is D. Campaign Hierarchy (D) is the feature designed for exactly this use case: each monthly event is created as a child Campaign that rolls up to a parent Campaign representing the overall series. Salesforce then aggregates metrics like ROI at both the monthly and series level, enabling reporting at each tier. Campaign Member Statuses (C) track how individual members responded to or attended a campaign, which is useful for member tracking but does not create the hierarchical rollup structure needed for cross-month and series-level ROI reporting. Creating campaigns with the same name (B) does not link them. Record types (A) categorize campaigns but do not support hierarchical aggregation.

No community discussion yet for this question.