A mobile app development company has implemented a new strategy in its software development process. Instead of large, infrequent updates, it now releases smaller updates every two weeks. These…

Question

Options

• AThink and work holistically
• BProgress iteratively with feedback
• CFocus on value
• DOptimize and automate

• A
  4% (1)
• B
  79% (19)
• C
  13% (3)
• D
  4% (1)

Explanation

Option B is correct because the company is releasing smaller, frequent updates every two weeks and incorporating user feedback into each iteration - this is the textbook definition of "Progress iteratively with feedback," a core ITIL 4 guiding principle that emphasizes short cycles, continuous improvement, and learning from real-world input.

Why the distractors are wrong:

• A (Think and work holistically) is about considering how all parts of a system interconnect and affect each other - not about release cadence or feedback loops.
• C (Focus on value) is about ensuring every activity delivers value to stakeholders - it's a goal, not a method of delivery, and the question is about the approach used.
• D (Optimize and automate) refers to streamlining processes and removing manual steps through automation - the question says nothing about automation tools or process efficiency.

Memory tip: Think of "iteratively with feedback" as the "two-week loop" - small release → gather user input → improve → repeat. If the scenario mentions cycles, sprints, or acting on user suggestions, option B is almost always the answer.

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