Sales reps at Ursa Major Solar are having difficulty managing deals. The leadership team has asked administrator to help sales reps prioritize and close more deals. The administrator configure to…

Question

Options

• AEinstein Activity Capture
• BEinstein Opportunity Scoring
• CEinstein Search Personalization
• DEinstein Lead Scoring

• A
  5% (1)
• B
  81% (17)
• C
  5% (1)
• D
  10% (2)

Explanation

Einstein Opportunity Scoring directly addresses the problem of prioritizing and closing deals by using AI to assign a score (0–100) to each open opportunity, indicating how likely it is to close. This gives sales reps a clear, data-driven way to focus their efforts on the most winnable deals - exactly what leadership asked for.

Why the distractors are wrong:

• A. Einstein Activity Capture syncs emails and calendar events between Salesforce and Gmail/Outlook; it improves data capture, not deal prioritization.
• C. Einstein Search Personalization customizes search results based on a user's habits, helping them find records faster - unrelated to deal management or closing rates.
• D. Einstein Lead Scoring scores leads (potential prospects), not opportunities (active deals). Since the question mentions managing deals, the focus is post-conversion, making Lead Scoring irrelevant here.

Memory tip: Match the object to the feature - Lead Scoring = Leads, Opportunity Scoring = Opportunities (deals). When the question says "deals," think Opportunities, and Einstein Opportunity Scoring is the only option that targets that object.

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