Universal Containers is about to kick off a new Salesforce implementation, bringing both sales and service teams onto the platform. Each team has been managing Accounts and Contacts in their own way…

Question

Options

• ABusiness leaders, middle management, and end users
• BSenior leadership, IT leadership, and middle management
• CExecutive sponsors, IT leadership, and end users

• A
  79% (26)
• B
  6% (2)
• C
  15% (5)

Explanation

Gaining full alignment on a common program vision requires representation from all organizational levels: business leaders (who set strategic direction and can resolve disagreements at a high level), middle management (who understand operational workflows and can bridge strategy with execution), and end users (who understand day-to-day realities and will actually use the system). Option B excludes end users, who are critical since the disagreement stems from differing usage patterns. Option C replaces business leaders with executive sponsors, who may be too removed from operational details. Option A ensures the vision is grounded in strategy, operations, and practical usage simultaneously.

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