BA-201 · Question #133
Universal Containers has a new client, and the business analyst wants to leverage customer- centric discovery to ensure a successful project outcome. Which step of this process happens before the firs
The correct answer is B. Know Your Customer. The customer-centric discovery framework has three sequential steps: (1) Know Your Customer - research the client's business, industry, competitors, and customer base before any workshops; (2) Be Your Customer - experience the client's customer journey firsthand (e.g., make a pur
Question
Universal Containers has a new client, and the business analyst wants to leverage customer- centric discovery to ensure a successful project outcome. Which step of this process happens before the first requirements workshop?
Options
- ABe Your Customer
- BKnow Your Customer
- CConnect With Your Customer
How the community answered
(14 responses)- B93% (13)
- C7% (1)
Explanation
The customer-centric discovery framework has three sequential steps: (1) Know Your Customer - research the client's business, industry, competitors, and customer base before any workshops; (2) Be Your Customer - experience the client's customer journey firsthand (e.g., make a purchase, submit a support request); (3) Connect With Your Customer - engage directly with the client's actual customers for qualitative insights. 'Know Your Customer' is explicitly the pre-workshop research phase, making B the correct answer. 'Be Your Customer' (A) comes after initial research. 'Connect With Your Customer' (C) is a later, more advanced engagement step. The sequence matters: you must understand who the customer is before you can experience or connect with them.
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