ADM-201 Question #342: Real Exam Question with Answer & Explanation

Question

The events manager at DreamHouse Realty has a hot lead from a successful open house that needs to become a Contact with an associated Opportunity. How should this be accomplished from the Campaign keeping the associated Campaign Member history?

Options

• AClone the lead and convert the cloned record to a Contact.
• BConvert the lead from the Campaign Member Detail page.
• CAdd a Contact from the Campaign Member Detail page.
• DDelete the lead and create a new Contact and Opportunity.

Explanation

To convert a hot lead into a contact and associated opportunity while preserving campaign member history, the administrator should convert the lead directly from its Campaign Member Detail page.

Common mistakes.

• A. Cloning the lead creates a duplicate record, and converting the clone might not correctly transfer the campaign member history from the original lead.
• C. Adding a Contact from the Campaign Member Detail page is for associating an existing contact with a campaign, not for converting a lead.
• D. Deleting the lead and creating new records would result in the loss of the campaign member history associated with the original lead, failing to meet a key requirement.

Concept tested. Lead Conversion and Campaign Membership

Reference. https://help.salesforce.com/s/articleView?id=sf.leads_convert_campaign.htm&type=5

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