ADM-201 · Question #170
Sales Reps at Universal Containers want to prioritize and flag at-risk deals. What feature should an administrator suggest to meet this requirement?
The correct answer is C. Einstein Opportunity Scoring. To help sales reps prioritize and flag at-risk deals, an administrator should suggest Einstein Opportunity Scoring, which uses AI to predict the likelihood of an opportunity closing successfully.
Question
Sales Reps at Universal Containers want to prioritize and flag at-risk deals. What feature should an administrator suggest to meet this requirement?
Options
- AEinstein Lead Scoring
- BEinstein Opportunity Insights
- CEinstein Opportunity Scoring
- DEinstein Activity Capture
How the community answered
(33 responses)- A6% (2)
- B3% (1)
- C88% (29)
- D3% (1)
Why each option
To help sales reps prioritize and flag at-risk deals, an administrator should suggest Einstein Opportunity Scoring, which uses AI to predict the likelihood of an opportunity closing successfully.
Einstein Lead Scoring predicts the likelihood of a lead converting to an opportunity, not the success of an existing opportunity.
Einstein Opportunity Insights provides general updates and trends related to opportunities, such as competitor mentions or positive/negative sentiment, but doesn't specifically score the risk of closing.
Einstein Opportunity Scoring assigns a score to each opportunity, indicating the probability of it closing successfully, and also highlights key factors that influence the score, allowing sales reps to prioritize high-potential deals and identify at-risk ones. This directly addresses the need to prioritize and flag at-risk deals based on their likelihood of closure.
Einstein Activity Capture automatically logs emails and events to related Salesforce records, focusing on activity tracking rather than deal scoring or risk assessment.
Concept tested: AI-powered opportunity prediction
Source: https://help.salesforce.com/s/articleView?id=sf.einstein_sales_ois_about.htm&type=5
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