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ADM-201 · Question #311

Sales reps at Ursa Major Solar are having difficulty managing deals. The leadership team has asked the administrator to help sales reps prioritize and close more deals. What should the administrator…

The correct answer is D. Einstein Opportunity Scoring. To help sales reps prioritize and close more deals, the administrator should configure Einstein Opportunity Scoring, which uses AI to predict the likelihood of an opportunity being won.

Submitted by viktor_hu· Apr 18, 2026Sales and Marketing Applications

Question

Sales reps at Ursa Major Solar are having difficulty managing deals. The leadership team has asked the administrator to help sales reps prioritize and close more deals. What should the administrator configure to help with these issues?

Options

  • AEinstein Activity Capture
  • BEinstein Search Personalization
  • CEinstein Lead Scoring
  • DEinstein Opportunity Scoring

How the community answered

(33 responses)
  • A
    3% (1)
  • B
    6% (2)
  • C
    15% (5)
  • D
    76% (25)

Why each option

To help sales reps prioritize and close more deals, the administrator should configure Einstein Opportunity Scoring, which uses AI to predict the likelihood of an opportunity being won.

AEinstein Activity Capture

Einstein Activity Capture automatically logs emails, events, and tasks to related Salesforce records, which improves data completeness but doesn't directly help prioritize opportunities based on their win probability.

BEinstein Search Personalization

Einstein Search Personalization delivers tailored search results based on user activity, improving search efficiency but not directly assisting with deal prioritization or closing.

CEinstein Lead Scoring

Einstein Lead Scoring prioritizes leads based on their likelihood to convert, which helps with lead management but not with existing opportunity prioritization.

DEinstein Opportunity ScoringCorrect

Einstein Opportunity Scoring uses artificial intelligence to analyze past sales data and provide a score that indicates the probability of an opportunity being won. This allows sales reps to prioritize their efforts on opportunities with the highest likelihood of success, directly addressing the need to manage deals more effectively and close more deals.

Concept tested: Einstein AI for Sales - Opportunity Scoring

Source: https://help.salesforce.com/s/articleView?id=sf.einstein_sales_scoring.htm&type=5

Topics

#Einstein AI#Opportunity Management#Sales Productivity#Deal Prioritization

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