ADM-201 · Question #311
Sales reps at Ursa Major Solar are having difficulty managing deals. The leadership team has asked the administrator to help sales reps prioritize and close more deals. What should the administrator…
The correct answer is D. Einstein Opportunity Scoring. To help sales reps prioritize and close more deals, the administrator should configure Einstein Opportunity Scoring, which uses AI to predict the likelihood of an opportunity being won.
Question
Sales reps at Ursa Major Solar are having difficulty managing deals. The leadership team has asked the administrator to help sales reps prioritize and close more deals. What should the administrator configure to help with these issues?
Options
- AEinstein Activity Capture
- BEinstein Search Personalization
- CEinstein Lead Scoring
- DEinstein Opportunity Scoring
How the community answered
(33 responses)- A3% (1)
- B6% (2)
- C15% (5)
- D76% (25)
Why each option
To help sales reps prioritize and close more deals, the administrator should configure Einstein Opportunity Scoring, which uses AI to predict the likelihood of an opportunity being won.
Einstein Activity Capture automatically logs emails, events, and tasks to related Salesforce records, which improves data completeness but doesn't directly help prioritize opportunities based on their win probability.
Einstein Search Personalization delivers tailored search results based on user activity, improving search efficiency but not directly assisting with deal prioritization or closing.
Einstein Lead Scoring prioritizes leads based on their likelihood to convert, which helps with lead management but not with existing opportunity prioritization.
Einstein Opportunity Scoring uses artificial intelligence to analyze past sales data and provide a score that indicates the probability of an opportunity being won. This allows sales reps to prioritize their efforts on opportunities with the highest likelihood of success, directly addressing the need to manage deals more effectively and close more deals.
Concept tested: Einstein AI for Sales - Opportunity Scoring
Source: https://help.salesforce.com/s/articleView?id=sf.einstein_sales_scoring.htm&type=5
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