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Cisco

840-423 · Question #48

Which two statements are true? (Choose two.)

The correct answer is A. Customers expect a proposal to include solution elements from Cisco and/or partners B. Channel partners may propose a solution that has products from Cisco and other vendors. Options A and B are correct because they accurately reflect how Cisco's channel model operates: customers purchasing through Cisco's ecosystem expect proposals to draw from Cisco's portfolio and/or its certified partners, and those partners are explicitly permitted - even…

Creating and Presenting Comprehensive Business Cases

Question

Which two statements are true? (Choose two.)

Options

  • ACustomers expect a proposal to include solution elements from Cisco and/or partners
  • BChannel partners may propose a solution that has products from Cisco and other vendors
  • CCisco should be the prime contractor where possible
  • DCisco and its partners should propose the latest features, to keep the customer ahead of needs

How the community answered

(51 responses)
  • A
    80% (41)
  • C
    6% (3)
  • D
    14% (7)

Explanation

Options A and B are correct because they accurately reflect how Cisco's channel model operates: customers purchasing through Cisco's ecosystem expect proposals to draw from Cisco's portfolio and/or its certified partners, and those partners are explicitly permitted - even expected - to include non-Cisco vendor products when it best serves the customer's needs.

Option C is incorrect because in Cisco's channel model, the partner typically serves as the prime contractor, not Cisco itself; Cisco acts as the vendor behind the partner-led engagement, which is the whole point of the channel model.

Option D is incorrect because the guiding principle is to propose solutions that meet current and near-term customer needs - not to push the latest features for their own sake, which could lead to over-engineering or unnecessary cost.

Memory tip: Think "A and B = About the Buyer and Breadth of vendors." The channel model is customer-centric (A) and vendor-flexible (B). C fails because it confuses Cisco's role with the partner's role, and D fails because "latest ≠ right fit."

Topics

#Partner Channel Strategy#Solution Composition#Customer Expectations#Multi-Vendor Ecosystems

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