When establishing a current view of your customer, which two are internal sources of information? (Choose two.)

The correct answer is A. Existing relationships B. Proposals submitted to the customer last year. Existing relationships (A) and proposals submitted last year (B) are correct because both represent information your own organization already possesses internally - the history of interactions and documentation your team has created and stored about the customer. Option C…

Advanced Business Value Analysis

Question

Options

AExisting relationships
BProposals submitted to the customer last year
CCustomer's website
DPartner ecosystem SMEs

How the community answered

(23 responses)

A
91% (21)
C
4% (1)
D
4% (1)

Explanation

Existing relationships (A) and proposals submitted last year (B) are correct because both represent information your own organization already possesses internally - the history of interactions and documentation your team has created and stored about the customer.

Option C (Customer's website) is wrong because it is a publicly available external source - anyone can access it, and it exists outside your organization.

Option D (Partner ecosystem SMEs) is wrong because partners are third-party external entities, not part of your internal organization, even if you collaborate closely with them.

Memory tip: Think "internal = created or owned by us." If your company generated it (a proposal) or built it (a relationship), it's internal. If you have to go outside your organization to find it (a website, a partner), it's external.

Topics

#customer intelligence#information sources#customer discovery#customer analysis

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