If you identify a stakeholder as having high interest and high power within a target company, where in the power grid should you place the stakeholder?

Question

Options

• AIn the Key Players position
• BIn the Minimal Effort position
• CIn the Keep Satisfied position
• DIn the Keep Informed position

• A
  76% (47)
• B
  13% (8)
• C
  8% (5)
• D
  3% (2)

Explanation

A stakeholder with high power and high interest belongs in the Key Players quadrant because they have both the authority to influence outcomes and the motivation to do so - making them your most critical group to actively engage and manage. The Minimal Effort position (B) is reserved for low power/low interest stakeholders who require the least attention. Keep Satisfied (C) applies to high power but low interest stakeholders who need reassurance but don't want constant involvement. Keep Informed (D) suits high interest but low power stakeholders who care deeply but can't directly affect decisions.

Memory tip: Think of the grid as a 2x2 matrix - power on the Y-axis, interest on the X-axis. The top-right corner (both high) = Key Players, because they're the ones you must keep both happy and in the loop. If you remember the corners, the labels follow logically from what each combination demands of your time and communication.

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