Which action should be done when you present the business case to stakeholders?

Question

Options

• AFocus mainly on near-term investments and leave discussion about rollout until after a pilot
• BGive a comprehensive picture of the costs, benefits, and considerations that the customer
• CAsk the IT executive to publicly commit their support for your recommendation.
• DBe cautious when you discuss the risks that the organization should consider to gain support

• A
  7% (2)
• B
  90% (26)
• D
  3% (1)

Explanation

When presenting a business case, stakeholders need a complete and balanced view to make informed decisions - option B is correct because a comprehensive picture of costs, benefits, and considerations gives decision-makers everything they need to evaluate and approve the recommendation.

• A is wrong because deferring rollout discussion until after a pilot withholds critical information stakeholders need upfront; they should understand the full scope before committing.
• C is wrong because publicly pressuring an executive to commit during the presentation is manipulative and undermines trust - buy-in should be earned, not cornered.
• D is wrong because downplaying risks to "gain support" is misleading; transparent risk discussion actually builds credibility and allows stakeholders to plan mitigations.

Memory tip: Think of a business case as a "financial X-ray" - stakeholders need to see the whole picture (bones, tissue, everything), not just the healthy parts. B = Balanced, Broad, Business-ready.

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