Which statement describes a benefit of using scenarios for business transformation?

Question

Options

• AThey allow you to prototype the user interface without full development of all screens.
• BThey give the customer a way to relate needs and potential benefits through example
• CThey increase your influence with the customer, because scenarios selectively show your
• DThey show the customer what is possible with the latest version of your technology solutions.

• A
  8% (4)
• B
  86% (44)
• C
  2% (1)
• D
  4% (2)

Explanation

Option B is correct because scenarios in business transformation are narrative-based tools designed to help customers see themselves in a situation, connecting their real-world needs to potential outcomes through relatable storytelling - not to demo technology or prototype UIs.

Why the distractors are wrong:

• A describes wireframing or prototyping (a UX/design technique), not scenarios used in business transformation conversations.
• C suggests scenarios are a persuasion tactic that selectively hides information - this misrepresents their purpose and implies manipulation, which is not their value.
• D describes a product demo or technology showcase, which is feature-focused rather than customer-need-focused.

Memory tip: Think of scenarios as "stories about the customer, told by the customer's perspective." The key word in B is "relate" - scenarios create relatability between the customer's situation and the proposed solution, not a sales pitch or prototype.

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