You use Customer Insights - Data. You need to evaluate sales data to identify whether you are meeting business goals. Which object should you create to evaluate the data?

The correct answer is C. measure. In Customer Insights - Data, a Measure is a calculated metric or KPI derived from your unified customer data - for example, total revenue, average order value, or goal attainment percentages. Measures are the correct object for evaluating whether sales data meets business goals…

Submitted by tarun92· Apr 18, 2026Describe Dynamics 365 Customer Insights

Question

You use Customer Insights - Data. You need to evaluate sales data to identify whether you are meeting business goals. Which object should you create to evaluate the data?

Exhibit

Options

Asegment
Btrend
Cmeasure
Dactivity

How the community answered

(68 responses)

A
6% (4)
B
3% (2)
C
90% (61)
D
1% (1)

Explanation

In Customer Insights - Data, a Measure is a calculated metric or KPI derived from your unified customer data - for example, total revenue, average order value, or goal attainment percentages. Measures are the correct object for evaluating whether sales data meets business goals because they produce quantifiable outputs you can compare against targets. Segments group customers by attributes, Activities record specific customer interaction events, and 'Trend' is not a standard Customer Insights - Data object type.

Topics

#Customer Insights - Data#Measures#KPIs#Data Evaluation

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