MB-910 · Question #168
A company uses lead scoring models with Dynamics 365 Customer Insights - Journeys. You need to identify actions that affect lead scores. Which two actions should you identify? Each correct answer is…
The correct answer is A. webpage visits C. form submissions. Dynamics 365 Customer Insights - Journeys can calculate a score for each lead based on demographic details, firmographic details, and actions taken by the associated contact (or for account-based leads, contacts belonging to the associated account). Scoreable interactions…
Question
Options
- Awebpage visits
- Bphone calls
- Cform submissions
- Devent payments
How the community answered
(25 responses)- A96% (24)
- D4% (1)
Explanation
Dynamics 365 Customer Insights - Journeys can calculate a score for each lead based on demographic details, firmographic details, and actions taken by the associated contact (or for account-based leads, contacts belonging to the associated account). Scoreable interactions include, for example: opening an email, submitting a landing page (c), visiting your website(a), or attending an event. https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/score-manage-leads
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