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ITIL · Question #199

What is the PRIMARY process for strategic communication with the service provider's customers?

The correct answer is D. Business relationship management. Business relationship management is the ITIL process specifically designed to manage strategic communication and the ongoing relationship between the service provider and its customers.

Processes

Question

What is the PRIMARY process for strategic communication with the service provider's customers?

Options

  • AService catalogue management
  • BService portfolio management
  • CService desk
  • DBusiness relationship management

How the community answered

(29 responses)
  • A
    7% (2)
  • B
    3% (1)
  • D
    90% (26)

Why each option

Business relationship management is the ITIL process specifically designed to manage strategic communication and the ongoing relationship between the service provider and its customers.

AService catalogue management

Service catalogue management provides a structured description of available services but is not a communication or relationship management process.

BService portfolio management

Service portfolio management governs the investment and management of services across their lifecycle but does not serve as the primary mechanism for strategic customer communication.

CService desk

The service desk handles operational day-to-day communication with end users, not strategic relationship management with customer organizations.

DBusiness relationship managementCorrect

Business relationship management (BRM) is the primary process for establishing and maintaining a strategic relationship between the service provider and its customers, ensuring customer needs are understood and met. BRM manages strategic communication, monitors customer satisfaction, and ensures the provider's service portfolio aligns with business requirements. It operates at the strategic level, acting as the main conduit for executive-level dialogue between the provider and customer organizations.

Concept tested: Business relationship management strategic communication role

Source: https://www.axelos.com/best-practice-solutions/itil/itil-service-strategy

Topics

#business relationship management#customer communication#strategic communication#service strategy

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