Which approach would MOST help an organization to plan a digital transformation if it does not have a digital strategy?

Question

Options

• APlan the transformation as a series of minor incremental improvements
• BPlan a large-scale transformation, which will define the strategy
• CFollow the guidance of a best practice digital transformation framework
• DDefine a digital strategy first, then base the transformation planning on it

• A
  5% (1)
• B
  5% (1)
• C
  14% (3)
• D
  77% (17)

Explanation

Option D is correct because strategy must precede execution - a digital transformation without a guiding strategy lacks direction, success criteria, and alignment with business goals. Defining the strategy first ensures that transformation efforts are purposeful, prioritized, and measurable.

Why the distractors fail:

• A (incremental improvements) avoids the root problem entirely - small changes without strategy still lack coherence and won't constitute a true transformation.
• B (large-scale transformation defines the strategy) inverts the correct order; launching a major transformation to discover your strategy is expensive, risky, and likely to produce misaligned outcomes.
• C (follow a framework) is tempting but wrong - frameworks guide how to transform, not what to transform toward; without a strategy, you're executing a process with no destination.

Memory tip: Think "GPS before driving." You wouldn't start a long road trip hoping the route reveals itself along the way - you enter the destination first (strategy), then follow the directions (transformation). D = Destination first.

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