During a service design workshop, a development team come up with lots of different possible design solutions, and then analyze these to select one of them to proceed with. What `design thinking'…

Question

Options

• AInspiration and empathy
• BIdeation
• CImplementation
• DPrototyping

• A
  10% (2)
• B
  81% (17)
• C
  5% (1)
• D
  5% (1)

Explanation

Ideation is correct because it is the design thinking phase focused on generating a wide range of potential solutions (divergent thinking) and then evaluating and selecting among them (convergent thinking) - exactly what the team is doing here.

A (Inspiration and empathy) is wrong because that phase is about understanding users' needs and problems through research and observation, not generating or selecting solutions. C (Implementation) is wrong because that phase involves actually building and delivering the chosen solution, which comes after a solution has been selected. D (Prototyping) is wrong because prototyping involves creating rough, testable versions of a solution to validate assumptions - it typically follows ideation once a direction has been chosen.

Memory tip: Think of ideation as the "idea factory" phase - it's the only phase where you both generate and select ideas, making the combination of brainstorming + analysis a dead giveaway for this answer.

No community discussion yet for this question.