The office color market is divided into groups based on how they use color. An individual who requires color consistency, advanced finishing features, and who uses many different software…

Question

Options

• ASales professional
• BMarketing professional
• CTechnical user
• DGraphic design artist

• A
  2% (1)
• B
  2% (1)
• C
  7% (3)
• D
  89% (39)

Explanation

Graphic design artists (D) need all three characteristics mentioned: precise color consistency (to match brand colors across prints), advanced finishing features (bleeds, spot colors, special coatings), and proficiency across multiple creative applications like Adobe Photoshop, Illustrator, and InDesign simultaneously.

Why the distractors fail:

• A (Sales professional) - prioritizes volume and speed; color consistency is secondary to producing client-ready documents quickly
• B (Marketing professional) - focuses on content creation and campaign materials but typically hands off final production to design teams; less concerned with technical color precision
• C (Technical user) - works with CAD, engineering, or data-visualization software and needs accurate line reproduction and scale, not advanced finishing or color matching across creative suites

Memory tip: Think "GDA = Graphic Design Artist = Color Accuracy + Advanced Finishing + App Variety." The phrase "consistent, finishing, multi-app" maps directly to a graphic designer's daily workflow - no other role requires all three together.

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