HP2-B102 · Question #45
What is line dominance?
The correct answer is C. Offering more choices than your competitor. Line dominance means a company offers a broader selection of products within a category than any competitor - more sizes, flavors, styles, or variations - making it the go-to source for that type of product (C). Why the distractors are wrong: A (selling more units) describes…
Question
What is line dominance?
Options
- ASelling more units than your competitor
- Bhaving the best placement in store displays
- COffering more choices than your competitor
- DHaving better name recognition than your competitor
How the community answered
(26 responses)- A4% (1)
- C88% (23)
- D8% (2)
Explanation
Line dominance means a company offers a broader selection of products within a category than any competitor - more sizes, flavors, styles, or variations - making it the go-to source for that type of product (C).
Why the distractors are wrong:
- A (selling more units) describes market share or sales volume, not product breadth.
- B (best placement) describes shelf positioning or retail merchandising strategy, a separate concept.
- D (better name recognition) describes brand awareness or brand equity, which is about reputation, not selection depth.
Memory tip: Think of "line" as your product line - dominance means your line is the longest (most choices). If you dominate the line, you have the most options on the shelf.
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