What are the two basic selling methods employed in imaging and printing sales? (Select two.)

Question

Options

• AContractual
• BGroup
• CTry and buy
• DCommission
• ETransactional

• A
  96% (22)
• C
  4% (1)

Explanation

In imaging and printing sales, the two foundational selling approaches are Contractual (A) and Transactional (E). Contractual selling involves long-term agreements - think managed print services or leasing arrangements - while Transactional selling is a one-time purchase model where a customer simply buys a product outright.

Why the distractors are wrong:

• B (Group) is not a recognized sales methodology in this domain - it conflates "group buying" concepts that don't apply here.
• C (Try and buy) is a tactic or promotional offer, not a foundational selling method - it can occur within either contractual or transactional models.
• D (Commission) describes a compensation structure for salespeople, not a selling method for customers.

Memory tip: Think "C and T" - Contract (ongoing relationship) vs. Transaction (one-and-done). If you remember that sales methods describe how the deal is structured for the buyer, you can eliminate anything that describes how reps are paid (Commission) or a short-term promo tactic (Try and buy).

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