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HP2-B102 · Question #43

Why does HP create customer segments?

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Identify Customer Needs for Printing Solutions

Question

Why does HP create customer segments?

Options

  • ATo monitor inventory
  • BTo control which products are marketed to various types of accounts
  • CTo help HP sales people locate the series of products that works best for a customer group
  • DTo divide the customer's workforce into departments to address specific customer groups

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Topics

#customer segmentation#sales strategy#product targeting#HP sales
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