According to HP, what is involved in cross-selling?

Question

Options

• Aselling the client a balanced mix of HP MFPs and single function printers
• Bselling the client a device that has more features to drive cost savings
• Cselling the client accessories that go with their device to make them more functional
• Dselling HP printers that can print from both a Macintosh and a PC

• B
  3% (1)
• C
  94% (30)
• D
  3% (1)

Explanation

Cross-selling, according to HP, means selling a client complementary accessories alongside their primary device - such as paper, ink cartridges, cases, or cables - to enhance the device's functionality (option C). This is distinct from upselling, which is option B: convincing a client to buy a higher-tier device with more features. Option A describes a product mix strategy, not a selling technique, and option D simply describes printer compatibility - neither relates to the concept of cross-selling at all.

Memory tip: Think of cross-selling as selling "across" a product category - you already have the device, now add what goes with it. A classic retail example: "Would you like a case with that phone?" Same idea with HP - printer sold, now sell the ink and paper.

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