What is one reason to outsource the printing of marketing materials?

Question

Options

• Ato print only the quantity you need
• Bto make it easy to reorder small quantities if you run out of the original print run
• Cto order a large quantity with static information
• Dto be able to make changes on short notice

• A
  3% (1)
• B
  3% (1)
• C
  85% (29)
• D
  9% (3)

Explanation

Outsourcing printing is ideal when you need a large volume of materials with content that won't change - commercial printers offer economies of scale that dramatically lower the per-unit cost, making it cost-effective for bulk runs of brochures, catalogs, or flyers with stable information.

Why the distractors are wrong:

• A is incorrect because printing only the quantity you need is a reason to print in-house or use digital on-demand printing, not to outsource to a commercial printer.
• B is incorrect because reordering small quantities is actually harder with outsourcing - commercial printers typically have minimum order requirements and lead times that make small reorders inefficient.
• D is incorrect because outsourcing reduces flexibility for last-minute changes; turnaround times and setup costs make short-notice edits expensive and slow.

Memory tip: Associate outsourcing with the phrase "big and locked in" - you outsource when the print run is big (large quantity) and the content is locked in (static, no changes needed). Anything requiring flexibility or small runs stays in-house.

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