A department manager asks an analyst to build some reports. Where do you recommend the analyst start?

'Report Dashboard > Create New' is for creating a new dashboard to display multiple reports, not for creating a single new report itself.

'Reports > Getting Started' would likely provide documentation or tutorials on reporting, rather than directly launching the report creation interface.

'Performance Analytics > Reports' refers to advanced analytical reports requiring a separate Performance Analytics license and configuration, which is distinct from standard platform reporting.

'Self-Service > Reports' typically provides access for users to view existing reports, not to create new ones from scratch.

The most straightforward and standard method to start building a new report in ServiceNow is to go to the 'Reports' application menu and then choose the 'Create New' module. This action initiates the report builder, allowing the analyst to define report properties, data sources, and visualizations.