ADM-201 Question #59: Real Exam Question with Answer & Explanation

Question

What does campaign Influence allow a user to do?

Options

• AReport on the campaigns that have contributed to an opportunity.
• BView the entire campaign hierarchy.
• CAdjust the percentage of influence each campaign has on an opportunity.
• DSummarize campaign member statistics on a campaign.

Explanation

Campaign Influence enables users to precisely allocate revenue credit to all campaigns contributing to an opportunity's success.

Common mistakes.

• A. While reporting is possible, the core function of Campaign Influence is the attribution and adjustment of credit, not just the mere ability to report on contributing campaigns.
• B. Viewing the campaign hierarchy is a separate feature that visualizes parent-child relationships between campaigns and is not the primary purpose of Campaign Influence.
• D. Summarizing campaign member statistics is a reporting function related to campaign engagement, distinct from Campaign Influence, which focuses on opportunity revenue attribution.

Concept tested. Salesforce Campaign Influence functionality

Reference. https://help.salesforce.com/s/articleView?id=sf.campaigns_influence_overview.htm&type=5

No community discussion yet for this question.