What does campaign Influence allow a user to do?

While reporting is possible, the core function of Campaign Influence is the attribution and adjustment of credit, not just the mere ability to report on contributing campaigns.

Viewing the campaign hierarchy is a separate feature that visualizes parent-child relationships between campaigns and is not the primary purpose of Campaign Influence.

Campaign Influence allows users to specify and adjust the percentage of influence that each campaign had on a particular opportunity. This functionality provides a more granular and accurate way to attribute revenue credit to multiple touchpoints, moving beyond single-campaign attribution and supporting a comprehensive view of marketing effectiveness.

Summarizing campaign member statistics is a reporting function related to campaign engagement, distinct from Campaign Influence, which focuses on opportunity revenue attribution.