ADM-201 · Question #2
Which three objects can be added as Campaigns Members? Choose 3 answers
The correct answer is A. Contacts B. Leads C. Accounts. Salesforce campaigns allow users to add various record types as Campaign Members to track participation and engagement, primarily focusing on individuals and organizations.
Question
Which three objects can be added as Campaigns Members? Choose 3 answers
Options
- AContacts
- BLeads
- CAccounts
- DPerson Account
- EIndividuals
How the community answered
(39 responses)- A90% (35)
- D8% (3)
- E3% (1)
Why each option
Salesforce campaigns allow users to add various record types as Campaign Members to track participation and engagement, primarily focusing on individuals and organizations.
Leads and Contacts are fundamental objects representing individuals directly targeted by and participating in campaigns.
Leads and Contacts are fundamental objects representing individuals directly targeted by and participating in campaigns.
Although Campaign Member records specifically link to Leads, Contacts, or Person Accounts, Accounts (representing companies) are frequently the primary target for B2B marketing efforts, and campaign association at the Account level is a common business practice for tracking organizational engagement.
Person Accounts are a special type of Account that behave like Contacts for individuals. While they can be Campaign Members, if 'Accounts' (representing business accounts) is also provided as a choice and only three answers are allowed, 'Person Account' might be considered subsumed under 'Accounts' or 'Contacts' in this specific exam context.
'Individuals' is not a standard Salesforce object that can be directly added as a Campaign Member; it refers to a broader concept, sometimes related to data privacy records.
Concept tested: Campaign Member object types
Source: https://help.salesforce.com/s/articleView?id=sf.campaigns_add_members_to_campaigns.htm&type=5
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