nerdexam
Cisco

810-440 · Question #152

When selling outcomes, which three knowledge areas should sales professionals develop? (Choose three.)

The correct answer is B. Emerging technology trends C. Stakeholder management D. Sales enablement. When selling outcomes, sales professionals must possess broad knowledge of market trends, effective stakeholder engagement, and utilize robust sales support systems. These skills enable them to articulate how solutions deliver tangible business results.

Executing the Business Architecture Approach

Question

When selling outcomes, which three knowledge areas should sales professionals develop? (Choose three.)

Options

  • APortfolio selling
  • BEmerging technology trends
  • CStakeholder management
  • DSales enablement
  • ECustomer advocacy
  • FCisco partner ecosystem portfolio

How the community answered

(39 responses)
  • A
    8% (3)
  • B
    72% (28)
  • E
    18% (7)
  • F
    3% (1)

Why each option

When selling outcomes, sales professionals must possess broad knowledge of market trends, effective stakeholder engagement, and utilize robust sales support systems. These skills enable them to articulate how solutions deliver tangible business results.

APortfolio selling

Portfolio selling is a technique for presenting multiple offerings, but it does not encompass the broader knowledge areas required for understanding and selling specific business outcomes.

BEmerging technology trendsCorrect

Understanding emerging technology trends allows sales professionals to position solutions that address future business needs and provide long-term value to customers.

CStakeholder managementCorrect

Stakeholder management is crucial for identifying key decision-makers, understanding their priorities, and aligning the proposed outcome plan with their diverse interests.

DSales enablementCorrect

Sales enablement provides the necessary resources, training, and content for sales teams to effectively communicate value, differentiate solutions, and close outcome-based deals.

ECustomer advocacy

Customer advocacy is a desired outcome of successful selling, where satisfied customers promote the product, rather than a knowledge area sales professionals develop to *initiate* outcome selling.

FCisco partner ecosystem portfolio

Cisco partner ecosystem portfolio is product-specific knowledge, which is narrower than the general knowledge areas needed for selling outcomes across various technologies and customer contexts.

Concept tested: Essential knowledge areas for outcome-based selling

Topics

#outcome selling skills#sales professional development#stakeholder management#emerging technologies

Community Discussion

No community discussion yet for this question.

Full 810-440 Practice