Which activity occurs in the loyalty phase of the customer relationship lifecycle?

Question

Options

• AGain credibility with the customer to establish tem as an advocate.
• BUnderstand the customer and their critical needs.
• CContinue to effectively develop your relationship with the customer.
• DEstablish yourself as a trusted advisor.

• A
  2% (1)
• C
  4% (2)
• D
  93% (43)

Explanation

The five stages are generic in nature. However, they generally apply to managing customer Reach: Establish credibility with the prospective customer. The credibility is established for both yourself and by extension your organization as a valued business partner. Acquisition: Establish your status as a valued business partner. This is done by understand the customer and their critical business needs. Develop: Continue to effectively increase the maturity of your relationship with the customer. This is accomplished by continually gaining a more thorough understanding of critical business Retention: Demonstrate repeated value to the customer. This is accomplished by providing opportunities to measure progress against stated targets to demonstrate success. Loyalty: Establish yourself as a trusted advisor and the customer as an advocate. This can be accomplished by adopting a consultative-led approach with a focus on the solving complex business challenges for the customer.

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