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Cisco

810-440 · Question #149

Which option is a recommended activity that is important for outcome selling?

The correct answer is B. Have strategic value-based discussions with management. For effective outcome selling, it is crucial to engage management in strategic value-based discussions to align solutions with their business objectives and desired outcomes.

Executing the Business Architecture Approach

Question

Which option is a recommended activity that is important for outcome selling?

Options

  • AUse a checklist to cover all renewal needs.
  • BHave strategic value-based discussions with management.
  • CAsk questions until you have filled out the required tool checklist.
  • DIdentify which services are associated with a Cisco product.

How the community answered

(33 responses)
  • A
    6% (2)
  • B
    88% (29)
  • C
    3% (1)
  • D
    3% (1)

Why each option

For effective outcome selling, it is crucial to engage management in strategic value-based discussions to align solutions with their business objectives and desired outcomes.

AUse a checklist to cover all renewal needs.

Using a checklist for renewal needs is a tactical activity, important for operations, but it does not represent the strategic, value-driven approach central to outcome selling.

BHave strategic value-based discussions with management.Correct

Outcome selling focuses on delivering specific, measurable business results for the customer, and engaging management in strategic, value-based discussions ensures that proposed solutions directly address their high-level objectives and desired outcomes. This approach moves beyond product features to focus on the business impact.

CAsk questions until you have filled out the required tool checklist.

Filling out a required tool checklist is a process-oriented task and does not inherently reflect a strategic, outcome-focused interaction with the customer.

DIdentify which services are associated with a Cisco product.

Identifying associated services is product-centric knowledge, which is a component of a solution, but it doesn't define the strategic customer engagement required for outcome selling.

Concept tested: Outcome selling best practices

Topics

#outcome selling#value-based discussions#strategic sales

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