810-440 · Question #246
You are an account manager and the customer asks you to summarize the business value a product they are about to purchase delivers. Which process best describes how to do that?
The correct answer is C. Gather customer business priorities and needed business capabilities. Align the business. To summarize a product's business value, an account manager must first understand the customer's specific business priorities and the capabilities they need.
Question
You are an account manager and the customer asks you to summarize the business value a product they are about to purchase delivers. Which process best describes how to do that?
Options
- AGather list of products benefits and needed business capabilities. Align the product benefits to the
- BGather customer business priorities and list of product benefits. Align the product benefits to
- CGather customer business priorities and needed business capabilities. Align the business
- DGather customer business priorities and list of products benefits. Align the product benefits to
How the community answered
(15 responses)- A13% (2)
- C80% (12)
- D7% (1)
Why each option
To summarize a product's business value, an account manager must first understand the customer's specific business priorities and the capabilities they need.
This option is incomplete as it focuses on general 'needed business capabilities' without explicitly stating the critical first step of understanding the *customer's* specific business priorities.
This option aligns product benefits directly to business priorities but skips the crucial intermediate step of identifying the specific *business capabilities* that the customer needs, which provides a more granular and actionable alignment.
To effectively summarize business value, an account manager must first understand the customer's core business priorities and the specific capabilities required to achieve those priorities. The process then involves aligning the value propositions of the product to these identified business capabilities, clearly demonstrating how the product helps the customer achieve their strategic goals.
This option is incomplete, as the alignment statement is cut off, and even if complete, it also skips the crucial step of understanding the specific business capabilities that the customer requires.
Concept tested: Articulating product business value
Source: https://www.gartner.com/smarterwithgartner/how-to-articulate-value-to-your-customers
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