Which of the following questions does the guidance in service strategy help to answer? (1) What services should we offer and to whom? (2) How do we differentiate ourselves from competing…

Restricting the answer to question 1 alone ignores that Service Strategy explicitly covers competitive differentiation and value creation strategies.

Restricting the answer to question 2 alone ignores that Service Strategy also defines service portfolio decisions and the mechanisms for value creation.

Restricting the answer to question 3 alone ignores that Service Strategy addresses both service portfolio planning and market differentiation.

The Service Strategy publication explicitly addresses all three questions as part of its core purpose. It guides organizations in defining their service portfolio (what to offer and to whom), establishing competitive positioning (how to differentiate), and applying the utility and warranty model to co-create value with customers.