Which one of the following are the two primary elements that create value for customers?

VOI and ROI are financial metrics used to measure investment outcomes, not the elements that generate customer value.

Customer and user satisfaction are outcomes that result from value delivery, not the primary elements used to create it.

Service requirements and warranty describe attributes of a service, but the foundational components of value creation are resources and capabilities, not these attributes.

Resources (direct inputs such as infrastructure, people, and finances) and capabilities (the ability to coordinate and transform resources into services) are the two foundational components of service assets. Together they represent what a service provider possesses and what it can do, forming the basis of all value creation for customers.