On surveys from customers, what do high customer satisfaction numbers NOT indicate?

The correct answer is C. Customer loyalty. This question seeks the best negative answer choice. Most questionnaires and surveys can measure degrees of customer satisfaction (answer a), customer service (answer b), and product quality (answer d). Satisfied customers are not necessarily very loyal (answer c).

Define Phase

Question

Options

ACustomer satisfaction
BCustomer service
CCustomer loyalty
DProduct quality satisfaction

How the community answered

(40 responses)

A
18% (7)
B
8% (3)
C
73% (29)
D
3% (1)

Explanation

This question seeks the best negative answer choice. Most questionnaires and surveys can measure degrees of customer satisfaction (answer a), customer service (answer b), and product quality (answer d). Satisfied customers are not necessarily very loyal (answer c).

Topics

#customer satisfaction#customer loyalty#survey metrics#VOC

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