As an alternative to QFD, the plotting of items of customer importance versus the customer's corresponding satisfaction level, using a form of Likert scale would most appropriately be called:

The correct answer is B. A perceptual map. A form of matrix diagram is being described. Thus, answer d can be eliminated. There is no evidence that a cause-and-effect relationship is being considered. Therefore, answer c can be eliminated. Without specific knowledge, the choice comes down to either a or b. However, a…

Define Phase

Question

Options

AA matrix diagram
BA perceptual map
CA cause-and-effect matrix
DA correlation chart

How the community answered

(33 responses)

A
12% (4)
B
79% (26)
C
3% (1)
D
6% (2)

Explanation

A form of matrix diagram is being described. Thus, answer d can be eliminated. There is no evidence that a cause-and-effect relationship is being considered. Therefore, answer c can be eliminated. Without specific knowledge, the choice comes down to either a or b. However, a perceptual map is a specialized matrix diagram that captures the perceptions of the customer.

Topics

#perceptual map#QFD alternative#customer satisfaction#Likert scale

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