The business analyst (BA) has been tasked with assessing and recommending the best solution that fits an organization's need for a new third-party sales tool. What technique would be used for…

A balanced scorecard is a performance management framework for measuring strategic objectives across an organization, not a tool for selecting among solution alternatives.

Decision analysis is a structured technique that identifies alternatives, applies weighted evaluation criteria, and ranks options to support an objective recommendation. It is explicitly used when a BA must choose among competing solutions, making it the correct fit for selecting the best third-party sales tool. It transforms subjective preferences into a defensible, criteria-driven recommendation.

Vendor assessment evaluates specific vendors in detail after suitable options have already been identified, so it follows decision analysis rather than preceding it.

Process analysis examines how existing processes work to identify inefficiencies or improvements, not to evaluate third-party software options.