Cloud Kicks (CK) wants to redefine its lead-to-customer business process. CK wants to unify the interactions between sales, marketing, and customers to provide a more seamless experience. The business

Journey Mapping is customer-centric and focuses on the customer's emotional experience across touchpoints, not the internal steps and inputs of cross-functional teams.

Process Mapping documents the sequential steps, decision points, inputs, outputs, and responsible parties in a business process, making it ideal for capturing a lead-to-customer workflow that spans both sales and marketing. It produces a structured artifact such as a swimlane diagram that clearly delineates which team performs each step and what information flows between them. This gives the BA and stakeholders a shared, precise view of the current state process.

Whiteboarding is a collaborative brainstorming technique, not a structured methodology for capturing and documenting a formal current-state process.