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BA-201 · Question #211

BA-201 Question #211: Real Exam Question with Answer & Explanation

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Elicit & Analyze

Question

The leadership team at Universal Containers (UC) is focused on customer retention. The business analyst (BA) has been asked to implement a new customer for life program on the salesforce platform. Before their can move forward, they need to understand the lifecycle and all of the related interaction that IC has with its customers. Which type of session should the BA perform?

Options

  • AUser Acceptance testing
  • BJourney Mapping
  • CRequirements Gathering

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Topics

#Journey Mapping#Customer Experience#Customer Lifecycle#Elicitation Techniques
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