Salesforce
BA-201 · Question #210
The VP of sales at Cloud Kicks wants to streamline the lead qualification process to improve the team's productivity and help them reach their target goals. A business analyst (BA) has been assigned t
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Collaborate
Question
The VP of sales at Cloud Kicks wants to streamline the lead qualification process to improve the team's productivity and help them reach their target goals. A business analyst (BA) has been assigned to the project to identify the disconnect between the sales and marketing teams' definitions of a qualified lead. What should the BA focus on?
Options
- AMapping historical lead data from each team and building carts to highlight similarities
- BEvaluating the team's skills and experiences to determine how the can better align.
- CScheduling an all-day collaboration workshop with both team to resolve their differences.
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Topics
#Sales-Marketing Alignment#Lead Qualification#Collaboration Workshops#Process Improvement