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Salesforce

BA-201 · Question #210

The VP of sales at Cloud Kicks wants to streamline the lead qualification process to improve the team's productivity and help them reach their target goals. A business analyst (BA) has been assigned…

The correct answer is C. Scheduling an all-day collaboration workshop with both team to resolve their differences. When the core problem is a definitional misalignment between two teams, the most effective resolution technique is a facilitated collaboration session that brings both parties together to surface differences and co-create a shared definition. An all-day workshop provides…

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Question

The VP of sales at Cloud Kicks wants to streamline the lead qualification process to improve the team's productivity and help them reach their target goals. A business analyst (BA) has been assigned to the project to identify the disconnect between the sales and marketing teams' definitions of a qualified lead. What should the BA focus on?

Options

  • AMapping historical lead data from each team and building carts to highlight similarities
  • BEvaluating the team's skills and experiences to determine how the can better align.
  • CScheduling an all-day collaboration workshop with both team to resolve their differences.

How the community answered

(52 responses)
  • A
    8% (4)
  • B
    15% (8)
  • C
    77% (40)

Explanation

When the core problem is a definitional misalignment between two teams, the most effective resolution technique is a facilitated collaboration session that brings both parties together to surface differences and co-create a shared definition. An all-day workshop provides structured time for both teams to align on what constitutes a qualified lead. Option A (mapping historical data) may reveal patterns but does not resolve the underlying disagreement in definitions. Option B (evaluating skills) addresses team capability, which is unrelated to the definitional conflict. Collaboration workshops are the BA's primary tool for cross-team alignment.

Topics

#Sales-Marketing Alignment#Lead Qualification#Collaboration Workshops#Process Improvement

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