BA-201 · Question #69
A business analyst (BA) at Universal Containers (UC) has been asked to improve the user experience (UX) of marketing employee who manages webinar data. The chief marketing officer (CMO) thinks the UX
The correct answer is A. Collaborative. The BA is in a sensitive position: their survey data contradicts the CMO's theory, and they need to present findings without alienating a senior executive. An assertive style (B) risks creating defensiveness or conflict by appearing to challenge the CMO directly. An analytical st
Question
A business analyst (BA) at Universal Containers (UC) has been asked to improve the user experience (UX) of marketing employee who manages webinar data. The chief marketing officer (CMO) thinks the UX issues are related to standard Salesforce Campaign functionality that misaligns with UC s business requirements. The BA surveyed the marketing group about their pain points and was surprised to discover that their concerns differ from the CMOs theory about issues with the UX of Campaigns in Salesforce. Which influencing style should the BA use when presenting their findings to the CMO and other stakeholders?
Options
- ACollaborative
- BAssertive
- CAnalytical
How the community answered
(41 responses)- A78% (32)
- B7% (3)
- C15% (6)
Explanation
The BA is in a sensitive position: their survey data contradicts the CMO's theory, and they need to present findings without alienating a senior executive. An assertive style (B) risks creating defensiveness or conflict by appearing to challenge the CMO directly. An analytical style (C) could come across as cold or confrontational when presenting data that contradicts a leader's view. A collaborative style (A) invites stakeholders - including the CMO - into the discovery process, framing the findings as a shared learning opportunity rather than a correction. This approach preserves relationships, builds buy-in, and positions the BA as a neutral facilitator focused on the best outcome rather than proving someone wrong.
Topics
Community Discussion
No community discussion yet for this question.