BA-201 · Question #163
BA-201 Question #163: Real Exam Question with Answer & Explanation
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Question
Northern Trail Outfitters (NTO) has acquired a competitor. The agreement is to migrate the acquired company into NTG's Technological Platforms. One of its challenges is to offer a unified customer experience while strengthening the relationship with its customers. The business analyst (BA) has been asked to translate the business objectives and assemble an improved and standard customer experience. Which strategy should the BA use to accomplish the goal?
Options
- AUnderstand business objectives, define the intention and audience, conduct user experience
- BUnderstand business objectives, define the intention and audience, lead a journey mapping
- CUnderstand business objectives, determine company culture, evaluate processes and user
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