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ADM-201 · Question #321

New leads need to be routed to the correct sales person based on the lead address. How should the administrator configure this requirement?

The correct answer is B. Use lead assignment rules. To automatically route new leads to the correct sales person based on the lead address, an administrator should configure Salesforce's lead assignment rules.

Submitted by stefanr· Apr 18, 2026Sales and Marketing Applications

Question

New leads need to be routed to the correct sales person based on the lead address. How should the administrator configure this requirement?

Options

  • ACreate a formula field.
  • BUse lead assignment rules.
  • CAssign with an escalation rule.
  • DConfigure a validation rule.

How the community answered

(46 responses)
  • B
    96% (44)
  • C
    2% (1)
  • D
    2% (1)

Why each option

To automatically route new leads to the correct sales person based on the lead address, an administrator should configure Salesforce's lead assignment rules.

ACreate a formula field.

A formula field calculates a value based on other fields but cannot perform actions like assigning record ownership or routing.

BUse lead assignment rules.Correct

Lead assignment rules are specifically designed to automatically assign newly created leads to specific users or queues based on defined criteria, such as geographical location derived from the lead's address, ensuring proper distribution to sales representatives.

CAssign with an escalation rule.

Escalation rules are primarily used for case management to reassign cases or notify users if they remain unresolved after a specified time, not for initial lead assignment.

DConfigure a validation rule.

A validation rule enforces data integrity by preventing records from being saved unless they meet specified criteria; it does not assign records or route them.

Concept tested: Lead assignment automation

Source: https://help.salesforce.com/s/articleView?id=sf.lead_assignment_rules.htm&type=5

Topics

#Lead Assignment#Assignment Rules#Lead Management#Sales Automation

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