ADM-201 Question #295: Real Exam Question with Answer & Explanation

Question

The marketing team at Ursa Major Solar wants to send a personalized email whenever a lead fills out the web-to-lead form on their website. They want to send different messages based on the Lead Industry field value. What should an administrator configure to meet this requirement?

Options

• AUse a validation rule to trigger workflow to email the lead.
• BCreate an assignment rule to email the lead.
• CConfigure an auto-response rule to email the lead.
• DAdd a public group and Process Builder to email the lead.

Explanation

To send personalized emails based on the Lead Industry field value when a web-to-lead form is submitted, an administrator should configure an auto-response rule.

Common mistakes.

• A. Validation rules prevent records from being saved, and Workflow Rules, while capable of sending emails, are being deprecated and are not the most direct or efficient solution for conditional auto-responses from web-to-lead forms.
• B. Assignment rules automatically assign new leads or cases to users or queues based on criteria, but they do not send personalized email acknowledgements to the lead creator.
• D. While Process Builder (or Flow) could send emails, auto-response rules are the declarative feature specifically built for immediate, conditional email acknowledgements from web-to-lead forms, offering a more streamlined configuration.

Concept tested. Web-to-Lead automation and email responses

Reference. https://help.salesforce.com/s/articleView?id=sf.leads_auto_response_rules.htm&type=5

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