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820-605 · Question #71

Which two steps in the customer lifecycle approach are owned by the sales and marketing team? (Choose two)

The correct answer is C. Awareness D. Evaluation. The sales and marketing team are primarily responsible for the Evaluation and Awareness stages in the customer lifecycle approach. These stages involve attracting potential customers and helping them assess the company's offerings.

Customer Lifecycle Management

Question

Which two steps in the customer lifecycle approach are owned by the sales and marketing team? (Choose two)

Options

  • ADeployment
  • BAdoption
  • CAwareness
  • DEvaluation
  • EExperience

How the community answered

(55 responses)
  • A
    9% (5)
  • B
    4% (2)
  • C
    84% (46)
  • E
    4% (2)

Explanation

The sales and marketing team are primarily responsible for the Evaluation and Awareness stages in the customer lifecycle approach. These stages involve attracting potential customers and helping them assess the company's offerings.

Topics

#customer lifecycle#sales team#marketing team

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