Which activity reduces the risk of churn?

Providing a discount on renewal is a retention tactic but often addresses price sensitivity rather than fundamental dissatisfaction or lack of value, which can still lead to churn later.

Lowering the service level would likely increase the risk of churn by decreasing customer satisfaction and support quality.

Expanding the customer footprint might increase revenue in the short term, but if the core solution isn't providing value, it could exacerbate churn if the expansion also fails to deliver.

Educating customers on product features helps them maximize their utilization of the purchased solution, leading to increased perceived value and satisfaction. When customers fully understand and leverage the capabilities of a product, they are more likely to achieve their desired outcomes and less likely to churn.