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820-605 · Question #166

Which two actions are critical when communicating with customer executives? (Choose two.)

The correct answer is B. Focus on the value D. Target executive priorities. When communicating with customer executives, it is critical to focus on the value provided by solutions and align discussions with their specific business priorities. Executives are typically interested in strategic outcomes rather than granular operational details.

Driving Value and Outcomes

Question

Which two actions are critical when communicating with customer executives? (Choose two.)

Options

  • ASell the latest service offerings
  • BFocus on the value
  • CCommunicate the sales team's plan
  • DTarget executive priorities
  • EFocus on technical details

How the community answered

(50 responses)
  • A
    12% (6)
  • B
    82% (41)
  • C
    2% (1)
  • E
    4% (2)

Why each option

When communicating with customer executives, it is critical to focus on the value provided by solutions and align discussions with their specific business priorities. Executives are typically interested in strategic outcomes rather than granular operational details.

ASell the latest service offerings

Selling new service offerings is a sales function, not a primary focus for critical executive communication which should be about existing value and strategic alignment.

BFocus on the valueCorrect

Executives are primarily concerned with the business impact and return on investment, so focusing on the value propositions helps them understand how the solution contributes to their strategic goals.

CCommunicate the sales team's plan

Communicating the sales team's plan is not the role of executive communication, which should be customer-centric and focused on their business outcomes.

DTarget executive prioritiesCorrect

Executive priorities drive strategic decisions; therefore, aligning communications to address these priorities directly demonstrates an understanding of their business challenges and how the solution can help achieve their objectives.

EFocus on technical details

Executives generally delegate technical details to their teams and prefer high-level discussions focused on business impact and strategic alignment.

Concept tested: Executive communication strategies

Topics

#executive communication#value messaging#executive priorities

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