Which metric is used to determine how much should be spent to acquire a customer?

The correct answer is C. LTV. The metric used to determine how much should be spent to acquire a customer is the Lifetime Value (LTV). LTV helps businesses understand the long-term value of a customer, which is crucial for determining the investment in customer acquisition.

Driving Value and Outcomes

Question

Options

AACV
BMRR
CLTV
DATR

How the community answered

(42 responses)

A
5% (2)
B
2% (1)
C
90% (38)
D
2% (1)

Explanation

The metric used to determine how much should be spent to acquire a customer is the Lifetime Value (LTV). LTV helps businesses understand the long-term value of a customer, which is crucial for determining the investment in customer acquisition.

Topics

#customer acquisition cost#LTV#customer lifetime value

Community Discussion

No community discussion yet for this question.

Full 820-605 Practice