810-440 · Question #211
Which are two purposes of the Cisco enablement resources and Cisco Playbooks when articulating the business value to customers? (Choose two.)
The correct answer is B. To provide additional information on Cisco solutions and services. C. To enhance the technology experience and influence the customer.. Cisco enablement resources and Playbooks help sales teams articulate business value by providing detailed information on solutions and enhancing customer technology experiences to influence decisions.
Question
Which are two purposes of the Cisco enablement resources and Cisco Playbooks when articulating the business value to customers? (Choose two.)
Options
- ATo help the sales force develop new marketing strategies.
- BTo provide additional information on Cisco solutions and services.
- CTo enhance the technology experience and influence the customer.
- DTo improve the proposal and provide the bill of materials to the customer.
- ETo help the sales force with the selling process.
How the community answered
(25 responses)- B88% (22)
- D8% (2)
- E4% (1)
Why each option
Cisco enablement resources and Playbooks help sales teams articulate business value by providing detailed information on solutions and enhancing customer technology experiences to influence decisions.
While sales might contribute to marketing, the primary purpose of enablement resources is not to develop new marketing strategies but to support the sales process with existing and defined strategies and content.
Cisco enablement resources, like Playbooks, are designed to equip sales teams with comprehensive information about Cisco solutions and services, enabling them to effectively communicate technical details and benefits to customers.
These resources aim to enhance the customer's understanding and experience with technology, allowing sales to better influence customer perception and decision-making by demonstrating the value proposition.
Providing the bill of materials is part of the quoting process, which occurs later in the sales cycle, and while proposals benefit from enablement, this option is too specific and not a primary purpose of articulation resources.
This is too broad; while they do help with the selling process, options B and C specify how they help in articulating business value, making them more precise answers to the question.
Concept tested: Cisco sales enablement and value articulation
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